With its first product “Memonic” Nektoon wasn’t able to prevail against international competitors that started in bigger markets. The company now launches a second product. The development was financed with the help of several new investors.

Squirro is an app delivering automatically relevant, current and contextual information surrounding a particular topic of interest — including contacts and companies — for more effective sales activity. Using automated curation intelligence, Squirro scans multiple sources from Internet channels, social media, contacts, private databases and internal business systems to gather related information and updates it continually. The information can be used for more efficient and insightful market research, competitive analysis, lead generation, prospecting and relationship building.

Squirro intergrates with the most popular business and social apps, including Salesforce, Highrise, Confluence, SAP, Facebook, LinkedIn and Twitter: Users have the option to work in a single stand-alone application or embedded in their favorite business application, while discovering trends, tracking competitors, and monitoring and engaging prospects, thereby gaining true context around disparate data. Through the automatic delivery of such content within the CRM system on which sales reps rely every day, CRM value and usage increases.

Squirro for sales and marketing has been beta tested by dozens of companies and organizations for sales and marketing intelligence, in businesses ranging from financial services organizations to IT providers. The app is available today with a 30-day free trial and a clear pricing structure.

This initial Squirro release is focused on sales and marketing, the business area under the greatest pressure in today’s economy and cutthroat marketplace. Broader application integration, industry specific sources and additional social features will roll out later in the year.