PubliGroupe is selling its 91% stake in the leading provider of ecommerce consulting services in Switzerland and Germany with locations in St. Gallen, Zurich, Frankfurt, Hamburg and Munich. The sale of Namics is being effected via a management buy-out. A continued working partnership with Namics is planned for the future. Namics employs a workforce of 350 persons and offers the full spectrum of high-quality, professional services for ebusiness and brand communication.

With the sale of Namics to the 22 partners of Namics, PubliGroupe is proceeding with its strategic focus on the core areas of Media Sales with Publicitas, Search & Find with local.ch and DMS with technologybased scalable services for advertisers. Namics develops and implements e-commerce projects and reported sales of CHF 44.8 million in 2011. Customers of Namics include leading companies in Switzerland and Germany. Since 2000, PubliGroupe held a majority of shares in Namics.

Hans-Peter Rohner, CEO and Chairman of the Board of PubliGroupe: “For many years, Namics was a shareholding interest of PubliGroupe with solid, continual growth and served as an important supplier of know-how for the entire group. As a highly consulting-oriented company, however, a partnership model with a corresponding ownership structure is better suited to the current business model of Namics. PubliGroupe will be concentrating increasingly on performance-oriented businesses offering technologybased, scalable solutions for advertisers with the goal of optimising their marketing expenditures. Plans are in place for further acquisitions in these areas using proceeds from the sale. PubliGroupe intends to continue working with Namics on a project basis in the future.”

The company named Namics was a result of the merger of the Delta Consulting Group from St. Gallen with MMD, a subsidiary of PubliGroupe, in the year 2000. Delta Consulting founded in 1995 was one of the Swiss e-business pionieers.