Poken wins prize for a successful ABB event
Poken has been awarded silver in the 2012 E.X.C.I.T.E. Awards, a prize that recognizes excellence and innovation in tradeshows and events. Winners in each category were unveiled last Friday in Baltimore, USA. Poken submitted a case study on ABB’s Automation and Power World tradeshow, in the category Best Use of Integrated Media in a Sponsorship.
The touch-marketing platform and NFC+ products of Poken were implemented at the 2011 edition of ABB’s annual premier event, hosted in Orlando, Florida. Poken was integrated to the event’s registration system and lead generation strategy.
Participants exchanged digitally all their contact details with each other and with vendors, and exhibitors engaged booth visitors distributing digital content (videos, photos, presentations, links etc) about their products, while generating high quality sales leads.
As a result, in only 4 days, there were more than 121,000 contact details exchanges between the 4000+ attendees, and more than 25,000 digital brochures were collected from pokenTAGS during the event.
A feedback survey implemented by ABB revealed that 89% of participants enjoyed the “Poken experience” at the tradeshow, which led ABB to include Poken in the 2012 edition of its Automation and Power World.
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The Editorial Team