Founders Academy: Startup Success: Crafting a Tailored Trademark Strategy

No tailored trademark strategy means no lasting success. With 30 years of practice, the speaker is convinced that lasting success requires a custom TM strategy. The presentation will highlight the key parameters essential for successful trademark implementation and enforcement. Specific examples will illustrate these parameters, and selected court cases will validate the theory. Get hands-on insights with specific examples and dive deep into selected court cases that validate our strategies.

Details:
- Date: 13.06.2024
- Place:Trust Square | Rennweg 57 | 8001 Zürich
- Time: 11:30-14:00

Meet our speaker, Bernard Volken, a leading IP attorney and partner at Troller Hitz Troller, a Swiss IP boutique founded in 1941. With 30 years of expertise, he specializes in IP strategies and previously led Trademark Oppositions at the Swiss Trademark Office (IPI) from 1994 to 2000.

A sought-after speaker and author, Bernard teaches IP law at universities in Switzerland and Shanghai, and sports law in Zurich. He’s received numerous awards, including IP Lawyer of the Year 2024 and 2023, and is praised for his unmatched understanding of IP and pragmatic approach to tough cases.

About IPI

The IPI is the federal government’s central point of contact for all questions concerning patents, trademarks, geographical designations of origin, design protection and copyright. You can protect your intellectual property from being plagiarised. Such protection allows you to prevent others from using your intellectual property. As a result, your innovations and creations become a tradeable commodity, which you can sell, license or pledge.