Adello merges with HStreaming29.08.2013 12:08
Adello, a leading European programmatic media-buying platform for mobile advertising, merges with HStreaming, a Big Data company. The merged company will operate under its commercially successful Adello brand.
For many years, scientists tried to overcome a trade-off between the ability to analyze Petabytes of data and the requirement to compute analytics in few milliseconds. HStreaming was born out of a patented technological breakthrough that is now basis to disrupt programmatic buying with unprecedented targeting accuracy. The company received numerous awards for its technology like Gartner’s « Cool Vendor in Infrastructure and Big Data for 2012» or CRN’s «Big Data 100».
Mark Forster, CEO and founder of Adello, comments: «We are excited to finally have a unique technology and 100 years of mobile expertise under one roof. We have been working with HStreaming for many months and knew that real-time machine learning can bring advertising to a totally new level. The technology is so powerful that we update our targeting strategies 100,000 times a second which gives our customers unprecedented performance.»
«This is the next-generation of mobile advertising», says Volkmar Uhlig, PhD, CTO and Big Data visionary. «We are not only level setting mobile and online advertising with capabilities like frequency capping and re-targeting but are also bringing new capabilities like self-optimizing temporal and spatial targeting».
The merged company will operate under its commercially successful Adello brand with operations in the US, UK, Switzerland, Germany, Poland, Austria, and Hungary.
In addition to the merger Adello announced today a partnership with Shazam for the Swiss market.
Adello is a leading European programmatic media-buying platform for mobile advertising. Adello’s intelligent real-time targeting platform, «AdCTRL», is based on patented Big Data technology. The platform self-optimizes for maximum marketing ROI for both brand and direct response campaigns. It serves industries including telcos, automotive, and consumer goods. Customers include large agency networks such as GroupM and leading mobile SSP’s such as Smaato. Adello was founded in 2008 and has operations in the US, UK, Switzerland, Germany, Poland, Austria, and Hungary.