Lugano based start-up Right Shoes has closed a financing round with the second fund of Club Italia Investimenti (Cii). The solution of Right Shoes enables users to buy online shoes with the right size.
Right Shoes is a Swiss start-up that has developed and realized a number of web services dedicated to the shoes world and designed mainly to solve problems related to online purchase of footwear. In 45% of cases the user that buys shoes online, the shoes simply don’t fit. To compensate consumer’s inconvenience most brands are providing a free return service. However the time lost and the disappointing experience discourage most users from buying again online.
Right Shoes has a solution to this problem. The user can scan his feet at home with a special developed app or with a footscanner in affiliated stores, a simple and unique procedure that allows the consumer to obtain an I.D. card of his feet, RightShoes.ID.
With this information Right Shoes guides the customer in the purchase process suggesting the best shoe size since it compares the user’s feet with the model of shoes they desire without the need of a physical try.
Right Shoes is a useful service also for shops. In case the shop doesn’t have the model requested by the client for trial, they can anyway deliver it to his house in the right size, without losing the sale.
The agreement with CII2 will allow Right Shoes to enhance the communication and promotion activities of the service, allowing to increase the visibility and diffusion on Social Networks.
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