Yield Pop acquired by US company

Yield Pop was formed in late 2012 in Switzerland when Matthew Perkins and Alex Wimbush, two former Syngenta employees, realized that more technology was only half of the solution to improving agricultural productivity. Significant gains could be made globally simply by providing the right information at the right time for the right problem. Thus Yield Pop's mission - to automate agronomic advice - was born.

In a blog bost on the Yield Pop website the two founders have announced the acquisition by The Climate Coropration:  “Our mission at Yield Pop is to use data to help farmers sustainably improve yields and profits, starting with seed selection. Over the last few months we’ve come to recognize that Climate is as passionate about this mission as we are….Over the next several months, we’ll be reimagining seed selection from the ground up. With the Climate Technology Platform behind us we will provide you with even more powerful, cross-brand, independent seed performance analytics.”

The Climate Corporation, co-founded by two former Google employees and headquartered in San Francisco, has itself been acquired by Monsanto in October 2013 for about USD1 billion. The Climate Corporation offers powerful software and insurance products to farmers. The company’s proprietary technology platform combines hyper-local weather monitoring, agronomic data modeling, and high-resolution weather simulations to deliver climate.com, a solution that helps farmers improve their profits by making better informed operating and financing decisions, and Total Weather Insurance, an insurance offering that pays farmers automatically for bad weather that may impact their profits.