Pryv & Nothing Interactive to launch mHealth service for insurances

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07.06.2017
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Pryv and Nothing Interactive team up to launch an innovative Swiss service that allows insurances to collect data of all their customer’s sources (Misfit, Withings and any other wearables, health apps, etc.) and make sense of them using one single platform.

Pryv and Nothing Interactive are set to launch an innovative Swiss mHealth platform for insurances to track and understand health care data from different sources. Both companies hold the necessary technological and legal knowledge for creating a cost- effective and simple mHealth solution. Nothing Interactive has established expertise in user experience and human-centred design, recognised with multiple awards such as “Best of Swiss App” and “Best of Swiss Web”. Together, Pryv and Nothing Interactive hope to support insurances in reaching new levels of user engagement, presenting their InsurTech products, reducing costs and improving risk profiling.

Wearable devices and data in health care

Connected personal devices and IoT (“Internet of Things”) technology create new opportunities for self- care, health monitoring and risk prevention. A PwC report1 in 2016 showed that the use of wearable devices can even increase life expectancy by 10 years. The PwC report also shows that users who are offered a wearable device by their insurance are willing to share their health data.

However, data ownership, privacy concerns and user engagement are key challenges to using such data and to mainstreaming mHealth platforms within the insurance industry. Pryv and Nothing Interactive combine expertise in technology and user experience with solid knowledge of the legal landscape. Together, they aim to provide insurances with a customizable mHealth platform: a tool that allows insurances to increase customer loyalty, reduce healthcare costs and improve health.

(Press release)

Picture: chombosan / fotolia.com

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