The negotiations began a year ago, the partnership agreement was signed in July, and it all comes together in 10 days’ time, when Switzerland steps out into the limelight as a dynamic and outstandingly creative CeBIT Partner Country intent on highlighting its role as a leading international driver of digitalization.
The Swiss Partner Country showcase at this year’s CeBIT will feature more than 70 Swiss startups, established companies, universities and institutes of technology and occupy more than 1,700 square meters of exhibition space. Numerous Swiss start-ups will be present including Beekeeper, Nexiot, ComfyLight or ElectricFeel.
The Swiss start-up dizmo was chosen as software partner at the Swiss Pavilion. Dizmo is the user interface software for all brand displays at the Canton of Zurich booth. The dizmo software enables any type of data to be instantaneously sorted, swiped, zoomed and shared, also in real time, across any platform. The Canton of Zurich booth has four displays for the featured Swiss companies displaying movies, images, social media feeds and live data that can interact with each other, making each briefing or demonstration flexible and unique.
The showcase of the Swiss ICT industry will be “headquartered” at the central Swiss Pavilion in Hall 6, with numerous other prominent displays by Swiss firms staged under specific topic clusters at CeBIT.
Top-echelon German-Swiss political dialogue
Switzerland is sending its top government representative, President Johann Schneider-Ammann, to CeBIT. On the Monday afternoon, he and Germany’s Minister of Education and Research, Johanna Wanka, will jointly open the CeBIT Switzerland Summit. On the Monday evening, Schneider-Ammann will address over 2,000 invited guests from all around the world at the new CeBIT Welcome Night in Hall 9. Other keynotes at the Welcome Night will be given by Germany’s Deputy Chancellor, Sigmar Gabriel and EU Commissioner Günther H. Oettinger. The evening’s closing address will be given by Nick Hayek, CEO of Switzerland’s Swatch Group.
On the CeBIT Tuesday, Schneider-Ammann will join the German Chancellor, Angela Merkel, for a two-hour walkabout of CeBIT.
Swiss start-ups at CeBIT Global Conferences
The CeBIT Global Conferences in Hall 8 are the absolute highlight of CeBIT’s conference program. More than 200 international speakers from business and politics will discuss the latest trends in the digital world as part of an action-packed program spanning four whole days.
From Switzerland, the Conferences will feature software development legend Niklaus Wirth, famous for inventing the programming language Pascal and being the only German-speaking computer scientist to have ever been honored with the Turing Award. Other speakers from Switzerland include start-up entrepreneurs: Johann Gevers, Founder and CEO of Monetas, Zug, and Christoph Wartmann, Founder and CEO of Nexiot AG, Zurich. One of the big highlights will be a presentation by Phil Zimmermann – the creator of Pretty Good Privacy (PGP) as the most widely used e-mail encryption software in the world. His company Silent Circle, established in 2012, is headquartered in Geneva.
Image: Deutsche Messe AG
(SK)
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