Trivago acquires Swiss travel start-up Base7booking01.03.2016 13:11
Today, trivago announced the acquisition of Base7booking. The platforms of the two companies will be integrated. This integration will enable hoteliers to easily connect with millions of travelers and drive direct bookings through their own websites.
Base7booking, a pioneer in the Cloud-PMS (property management system) landscape, was built by innovative Swiss hoteliers who were dissatisfied with the technology that was available on the market. The team decided to create a platform which offers a rich set of tailored functionalities that help hoteliers to manage their properties efficiently. Online accessibility via the cloud enables unparalleled flexibility – hoteliers can operate and communicate with their hotels regardless of where they are, whether out shopping or sitting in their own living rooms. The platform is available in 17 languages, and hoteliers from more than 40 countries are currently operating their properties with Base7booking. The start-up has 34 employees and offices in Lutry, Düsseldorf and Palma de Mallorca.
Johannes Thomas, Managing Director of trivago comments in a blog post: “We envision a deep integration of our trivago Direct Connect functionalities into the Base7booking Cloud-PMS platform, so hoteliers only need to use that one system to manage their properties and marketing activities. It will enable them to publish their direct rates on trivago straight from the Cloud-PMS. In fact, it will be the easiest way to drive direct bookings to a hotel.”
Francois Bonvin, Co-Founder & Chief Marketing Officer at Base7booking, comments in a blog post: “The fact that we are part of the trivago Family will give us the opportunity to grow the investment fuels for a global expansion and for product innovation. We will also benefit from trivago’s knowledge for building and scaling an international business.” Base7booking will remain an independent entity which will operate in complete freedom.
More information about the strategic background of the acquisition can be found in the blog post of Johannes Thomas. More information about the new solutions for hoteliers can be found in the blog post of Francois Bonvin.
Travelers find the ideal hotel for the best price on trivago.com. trivago compares rates from over 700,000 hotels on over 200 booking sites worldwide, integrating over 82 million hotel reviews and 14 million photos.
trivago aspires to become the number one marketing channel for hoteliers, by reinventing the way they connect them with their 120 million monthly travelers – via the trivago Hotel Manager (tHM). Over 170,000 hoteliers worldwide already use the metasearch marketing platform to boost their ranking on trivago by building a unique hotel profile and driving direct bookings on their own website. The platform currently operates in eight languages across 17 countries.
Expedia owns a 62% equity position in Trivago.