Creaholic and Swisscom are creating an innovation center in Biel-Bienne

Creaholic has thirty years of experience in the area of innovation development, has successfully founded and established several start-ups, and has over 800 projects in its portfolio. For its part, Swisscom has spent the past 14 years creating a culture of innovation based on a human-centered approach to design. New customer experiences have arisen from this, including new store designs and Swisscom inOne. Through their “HCD works” department, Swisscom has also been providing innovative services to external companies for the past two years.

Swisscom CEO Urs Schaeppi says, "Personally, I’m convinced that a human-centered development process is the way to go. It gives firms a significant competitive edge. We look forward to benefiting from the increased expertise and working together with Creaholic on product development and innovations in the future.” Approximately 35 Human Centered Design employees will stay at Swisscom to ensure that a design-conscious culture and way of working will continue to underpin all the company’s processes.

Geared up for digitalization
With the new team, Creaholic is very well positioned to meet the challenges posed by digitalization. Marcel Aeschlimann, Managing Partner and new Chairman of the Board of Directors, is looking forward to the future: “We are proud to become a leading innovation center and to offer our clients a wide range of services as ‘Professional Inventors’. We support our clients through the development of innovative products and want to become more client-focused and more agile as a company.” As a result of the merger, the Creaholic team in Biel-Bienne will grow to over 50 people.

Christina Taylor, Founder and Head of Human Centered Design at Swisscom, will join Creaholic as a partner, forming the new senior management team together with Marcel Aeschlimann and André Klopfenstein. Christian Petit, Member of the Swisscom Executive Board, is set to join the Creaholic Board of Directors. Elmar Mock will become Honorary President of the Board of Directors and will remain active in the company.

Picture: Creaholic senior management team: Christina Taylor, André Klopfenstein and Marcel Aeschlimann

(Press release)