A virtual advertising solution for sport events works like magic

UniqFEED, a Zurich based startup specialising in computer vision technology, and TGI, the contracted service provider of LED Perimeter Boards for UEFA Champions League, announce the launch of a joint cooperation to develop and market a software-based virtual advertising solution, which allows stadium signage to be seamlessly replaced with other advertising messages during live broadcasts.

Rights holders and organizers of live sports events will henceforth be able generate multiple independent feeds with seamlessly substituted advertising messages, giving sponsors the opportunity to create unique advertising messages targeted to specific audiences around the world. The joint cooperation will start with football and basketball events in Europe.

TGI, one of the leading visual branding and digital sports application specialist worldwide, and the contracted service provider of LED Perimeter Boards for UEFA Champions League, is a trusted expert in the field of perimeter advertising boards and visual branding. TGI recognizes the potential of this joint cooperation, as TGI Europe Managing Director Rusty Lawrence emphasizes: „uniqFEED’s approach offers an exclusively software-based solution which clearly separates them from the rest of the field. Their cutting-edge solution works on all cameras and from all angles and requires no tampering with existing stadium signage or cameras, this is exactly the solution our clients have been eagerly seeking for years! Two world-class organizations join forces to roll out virtual advertising!”

Lukas Gysin, CEO and Delegate of Board of Directors of uniqFEED, is exhilarated to have won TGI as a partner: „TGI’s established trust with their partners and long-time expertise with important world-wide operating rights holders ideally complements our solution. Together we begin a new era in branding at live sports events with our completely software based solution for virtual advertising is a real game changer.”