Bayer Switzerland has launched their Aspirin S campaign in collaboration with Sanovation AG. Bayer promotes the pain diary CatchMyPain.
Bayer is promoting Aspirin S in approximately 1’000 pharmacies in Switzerland, using Sanovation’s CatchMyPain as companion app. During the course of the campaign, patients receive voucher codes which they can use to unlock all premium features inside the CatchMyPain app. The app allows patients to keep track of their pain and get support from fellow patients. So far, Sanovation has reached over 130’000 users worldwide.
On top of this success, Sanovation has recently won the AppCircus award at conhIT 2016, Europe‘s leading event for health-IT. Winning the AppCircus award includes the nomination to the Mobile Premier Awards and the chance to pitch live in Barcelona in 2017.
In an interview on the conhIT website Sanovation CEO Daniel Lawniczak reveals his plans for the future: “We are working on a big relaunch of CatchMyPain under the name Pain Companion. Besides a modern design, we are introducing some new exciting community features. The relaunch should happen end of May or June 2016. Besides our own app, we are working on a couple of exciting projects with companies in the healthcare sector.”
About CatchMyPain
The pain diary CatchMyPain is being developed and maintained by the Swiss start-up Sanovation AG. The start-up was founded in November 2011 and its sole focus lies on CatchMyPain, for now. The idea for CatchMyPain emerged from the personal pain odyssey of the CEO and co-founder Daniel Lawniczak.
(Press release)
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