MUUME expands to Argentina

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27.09.2016

The Zug based fintech company MUUME providing digital self-service for daily consumption, opened a branch in Argentina in mid-September. The startup aims at bringing its services to other Latin American markets.

Headquartered in the Canton of Zug, MUUME is one of the leading platforms for digital self-service for daily consumption that consumers can use to take care of their purchases and orders on their smartphones effortlessly and in a customized manner. MUUME is also an expert in digital product data management and digital payment.

To this end, at its core MUUME deals with the digitization of everyday consumer and shopping processes and links them closely with the usual banking and payment services and with added values, such as loyalty programs, couponing, home delivery and pick-up service. Shopping, being informed and paying, everything digitally with one app, no matter whether at the POS, on the go or from home. In the digital age, the consumer is becoming more and more self-directed: Traditional consumer processes thus become digital self-service processes, which are executed by the consumers themselves – even activities that were previously up to the merchant.

With the newly founded subsidiary, MUUME Iberoamérica S.A. in Buenos Aires, the group is expanding into the Latin American markets. Discussions and contacts with possible customers and cooperation partners are already ongoing.

 (Picture: Mampu/Pixabay)

(press release)

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