ARTCELS, an innovative digital platform for blue-chip art investments, will make its launch on 20th February 2020 at the world's first asset-based tokenised contemporary art exhibition titled 'XXI'. To minimise the risks inherent in art investments, features have been built into ARTCELS, supported by strategic partnerships with two Swiss start-ups.
ARTCELS parcels art into shares worth a minimum of £390 ($500) and made available exclusively to subscribers. Art connoisseurs will get a chance to experience ARTCELS at the two week 'XXI' exhibition, taking place at HOFA's new state-of-the-art Mayfair gallery, where artworks by Banksy, KAWS, Damien Hirst, George Condo, Jeff Koons and other blue-chip artists will be on display. Prospective investors can choose between sole acquisitions or investments in wider, diversified art portfolios which offer fractional ownership and reduced risk. ARTCELS will also allow investors to enjoy their investments at exclusive art events held multiple times each year, with London, Los Angeles and Shanghai already planned for 2020 and up to 10 exhibitions by 2022.
To minimise the risks inherent in art investments, pioneering features have been built into ARTCELS, supported by strategic partnerships between the London-based platform an two Swiss companies. 4Art-Technologies AG, generates cryptographic signatures that provide cutting-edge authentication for its art assets, while Swiss blockchain company Assetyze AG brings the blockchain based solution to create a secure, digital token that can reliably proof the existence of the digitally issued tokens. The incorporation of authenticity, ownership and asset inventory information into a single digital token is set to introduce a «Gold Standard» of transparency and trust into a market plagued by poor data quality in connection with tangible assets.
(Press release)
Picture: Andrian Valeanu / Pixabay
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