Viewster Puts Mobile First

Currently, 30% of organic users consume Viewster content on mobile devices with a user return rate of 80% higher than on the web. Viewster experienced a 60% spike in mobile usage over the holiday season with continued growth since then. Recently launched new native apps versions—for Android and Apple smartphone and tablets—have received four to five star ratings, offering a fresh user experience, relevant content and multi-bitrate encoding.

Mobile video advertising has become the key growth driver for Over the Top video platforms. Viewster gives both iOS and Android systems the same emphasis as users are distributed almost evenly, with slightly more iOS users in Europe compared to the US. Viewster is also working on cross-device apps that connect mobile with the other big growth driver, connected TVs.

Overall, Viewster focuses on content that users are passionate about, like to discover and share with their friends. This happens more and more on mobile devices where the young target audience “live” their digital lives. At the same time, Viewster has secured its position as Europe’s leading free VOD platform for series through strategic content acquisition and marketing.

Viewster delivers free video streaming on www.viewster.com to millions of fans who share a passion for discovering original TV shows and movies via its Video on Demand service. On Viewster, the best international content is only one click away, be it Swedish crime, Japanese anime, fascinating documentaries, British or Korean drama. The platform enables community-driven discovery of international hits. Discover, discuss, share—that's how trends are made. All content on Viewster is completely free and supported by advertising. The service is available on the web, on smartphones, tablets, connected TVs and game consoles.

Viewster's latest endeavor is the Viewster Online Film Festival (#VOFF) with $100,000 in total prize money awarded every quarter. The Viewster community can get into direct conversation with the filmmakers and help them win the prize money by voting on the films and series they love.