Nexoya has been automating and optimizing advertising budgets across channels for digital marketing since 2018. In 2022, Nexoya tripled its revenue and enjoyed stable growth of 12.5 percent month-on-month. The fresh capital from the Series A round will secure further growth in Switzerland and Germany and enable Nexoya to expand into new markets such as Italy and the UK.
Based on artificial intelligence and machine learning, Nexoya’s SaaS platform optimizes multi-channel marketing campaigns: For this purpose, the solution aggregates key figures from different channels such as Google Ads, Instagram or Facebook, presents them clearly and takes over the monitoring of the key figures. Based on the collected data and using artificial intelligence (predictive analytics), Nexoya then optimizes the campaign budgets. The solution relieves marketing teams of routine operational tasks, simplifies automated data-driven decisions and reduces marketing costs by up to 30 percent.
Experienced investor
Investor BlackSheep MadTech Fund is the only investment fund in Europe that focuses its commitment exclusively on marketing and advertising technology startups. Marco Caradonna, co-founder and Managing Partner at BlackSheep MadTech Fund, sees great potential in Nexoya’s solution for the advertising industry: “Nexoya is the only solution in the market that combines cutting-edge AI-based predictions and algorithms with fully automated budget allocation and optimization. It is a ‘dream come true’ for marketers who can now get much more out of their marketing budget, with one click. Combined with the world-class team around Marco Hochstrasser and Manuel Dietrich, we foresee enormous potential with Nexoya.”
With fresh capital from BlackSheep MadTech Fund, the marketing analytics startup will accelerate growth, further develop its AI platform, integrate additional advertising channels and thus make the digital advertising market more objective and automated with its AI technology.
Marco Hochstrasser, co-founder and CEO of Nexoya: “Overall, we see a very dynamic digital advertising market with incredibly fast developments. Especially with the success of large language models like ChatGPT, with the acquisition of Xandr by Microsoft, or with new advertising channels like Amazon Ads, Apple Ads, and Walmart Ads, the digital media world has changed strongly. Automated and data-driven portfolio management for digital marketing will therefore become significantly more important. As a cross-channel budget optimizer, we are right in the middle of this with Nexoya. We ensure that our customers can keep up with this dynamic and flexibly deploy advertising budgets where the potential is greatest for them.”
Nexoya delivers instant data-driven insights
The solution’s AI technology decides in real time how to allocate budget in the future in a way that makes the most of marketing budgets. In short, Nexoya individually determines the most promising use of advertising budgets in each case. In addition to common web analytics tools, paid ads platforms and social media channels, Nexoya takes into account systems from the CRM, ERP or e-commerce sectors such as Salesforce or Pipedrive, email marketing tools such as Mailchimp, the SAP Marketing Cloud and GoToWebinar as well as the mobile app stores for Apple and Android. Additionally, Nexoya implements weather data and current exchange rates to provide even more accurate predictions of campaign performance. The Nexoya team is continuously adding new channels to its integrations to always provide its users with the best possible optimization of their budgets. Most recently, Nexoya integrated Pinterest, Taboola, Google Analytics 4 and Outbrain.
(Press release / SK)
Photo: Marco Hochstrasser, Co-Founder and CEO Nexoya (left), and Marco Caradonna, Co-Founder and Managing Partner BlackSheep MadTech Fund signing the contract.
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