Adidas partners with REBO for a limited edition of the smart bottle

Since 2015, adidas has made more than 30 million pairs of shoes with Parley Ocean Plastic – plastic waste intercepted on beaches and coastal communities, preventing it from polluting the oceans. But whilst progress has been made on the journey towards a more sustainable future, there is still work to be done in reducing marine plastic pollution.

Empowering runners worldwide to make a difference, for every kilometre ran between May 28 – June 8 via the adidas Running app (Strava/Joyrun), adidas and Parley will clean up the equivalent weight of 10 plastic bottles, up to a maximum of 500,000 lbs of marine plastic waste from beaches, remote islands, and coastlines.

In addition, adidas has joined forces with REBO, creating a limited edition bottle adidas x REBO. The product was available for sale from June 8th at midnight on selected adidas website and was sold out immediately.

“Through sports, we have the power to change lives and the power to change the course of plastic pollution. Run For The Oceans provides a space for athletes to take action to fight plastic waste by logging their kilometers. This year, we will go an extra mile with the launch of a limited-edition smart water bottle that cleans the planet as you drink, making it a year-round movement. Every kilometer you log and every sip of water you drink to stay hydrated will help clean the planet from plastic waste”, comments Marwin Hofmann, Senior Sustainability Director, adidas.

REBO’s interconnected technology embedded in the cap tracks the water users drink, the plastic bottles avoided, and issues plastic credits to pay the cost of collecting tossed away plastic bottles. The REBO app is synched to the Runtastic Adidas Running app to dynamically recommend optimal hydration needs. The plastic collection cost is paid by REBO and its sponsors and goes to the Parley Global Cleanup Network, an alliance of organizations that collaborate to remove plastic waste from beaches, remote islands, rivers, mangroves and high seas, and intercept ocean-bound plastics in coastal communities.