AIR Media-Tech and Vidby launch automated translation solution for YouTubers

According to YouTube's estimates, more than 500 hours of video are uploaded to YouTube every minute, most of which are uploaded by creators in only one language. The most effective way for many creators to go global is content translation and localization.

By joining efforts with Vidby, AIR Media-Tech will now be able to provide an automated translation solution to more creators with suitable content. In just a few clicks, AIR's partners can upload their original video and get the translated version ready to be uploaded to a localized YouTube channel.

For AIR partner creators, Vidby's translation service will work on a revenue share basis where creators do not pay for content translation and localization upfront, but rather through revenues generated on YouTube channels in new languages. Video translation will be done by Vidby, and AIR will oversee content management and promote translated channels in new markets. All that remains for creators is to continue focusing on creating high-quality content in their native language. AIR and Vidby expect over 100 AIR partner creators will use this service and translate more than 10,000 videos over the next year.

"AIR Media-Tech is a well-known and trusted player in the creator economy sector, so we are excited to work together and create new revolutionary products for content creators," said Alexander Konovalov, co-founder of Vidby. "Together, we will be able to scale the content of talented authors to the whole world and do it in a fairly short period of time."

"There is a lot of great content in the U.S. market, which was traditionally very expensive to translate into other languages, but now has become easy and affordable," said Denys Krasnikov, Vidby Co-Founder representing new technology in the American market. "YouTubers worldwide have a real opportunity to increase their profits by launching channels in the United States, receiving significantly more payments from YouTube than they received for the same videos in their own languages."

AIR Media-Tech is an international company helping digital-first creators and brands globally grow faster and earn more on YouTube and beyond. AIR has been a YouTube Certified partner since 2011 and has been working with TikTok since 2019. Founded in 2010 by two Ukrainians, Sergii Bielousov and Stepan Mikhaylov, the company currently operates under the leadership of CEO Fedir Skyba and works with creators and influencers from 44 countries. The portfolio of 3800+ YouTubers generates over 21 billion video views monthly. With the world's largest creator economy ecosystem, AIR Media-Tech is responsible for the growth of the biggest YouTubers like Kids Diana Show, Vlad and Niki, and many others.

(Press release / SK)