Leveraging DAIMANI technology, DAZN will embed a ticket marketplace in the DAZN app. As part of the deal, DAZN has the option to acquire equity in DAIMANI.
DAZN Group, the world’s leading sports entertainment platform, entered into a strategic partnership with Zurich-based DAIMANI to launch and develop an integrated global sports ticketing marketplace. The new ticketing marketplace will initially launch in the UK, Germany, Italy and Spain with a range of ticket-inclusive hospitality packages sold through the DAZN platform.
Fans will have access to the Official Hospitality Packages for the UEFA EURO 2024 as DAIMANI is sales agent and member of the 2024 Hospitality Experience AG Group, the official Hospitality Provider. DAZN will offer the widest variety of Official Hospitality packages for Rugby World Cup 2023 as DAIMANI is the exclusive international Official Hospitality Agent.
DAZN’s ticketing marketplace will be rolled out globally, with a focus on selling tickets to sports leagues and events for which DAZN holds the broadcasts rights, delivering a service that is accessible, relevant and easy to use for fans on the DAZN platform.
Over time, the marketplace will support deeper integration with a shared wallet, one-click purchasing and personalised user journeys whereby individual fans are served relevant events, targeted promotions and special offers for their team’s matches. The global sports tickets market is estimated to be worth $40 billion per annum by 2030.
As part of the deal, DAZN has the option to acquire equity in DAIMANI. DAZN Group CEO Shay Segev said, “The sports entertainment space is extremely fragmented with a growing number of apps and content owners. DAZN is building a frictionless super app for sports fans – a single destination platform where they can enjoy the live game and access the full range of sports related products and services on one app, with one account and one wallet to watch, play, chat, transact and bet. Partnering with DAIMANI marks our entrance into the ticketing business; it is great for us and, more importantly, great for our customers.”
DAIMANI CEO Max Mueller said, “For us, this is a perfect opportunity: the partnership provides an end to-end solution for sports consumers, by creating an intuitive, customer-friendly pathway to everything related to live events. It favours DAIMANI’s mission to make events more accessible to fans and consumers - at their fingertip.”
(Press release / SK)
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