Sustainable watch brand ID Genève closed a CHF 2 million seed funding round with the participation of actor and environmental advocate Leonardo DiCaprio as well as several Swiss family offices.
Leonardo DiCaprio's investment in ID Genève exemplifies his commitment to fostering positive environmental change and supporting businesses that align with his values. “I am thrilled to be an investor in ID Genève, a brand that’s driving change in the luxury industry and beyond, by consistently innovating and focusing on circular economy principles.” It is the second investment for DiCaprio in Switzerland. He is also among the investors of the digital health company MindMaze.
Other investors in ID Genève include Alternative Bank Schweiz, exelixis capital, Mark Turner, Nelson Dumas, Günther Dobrauz and others. “We support only ventures which are truly committed and trust the passionate team to turn what stated a dream into a reality that disrupts the watch industry.” Dr. Guenther Dobrauz, Investor in ID Genève and Circular Economy Expert.
Following a successful retail partnership with Watches of Switzerland UK, the watches are now also sold at Watches of Switzerland USA. ID Genève is available at their flagship store in Soho - New York City and in New Jersey, at the American dream mall. The news has been announced in a special press conference held at the Impact Hub in New York City.
(Press release / SK)
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