MarTech startup Finity has been acquired

Incorporated in 2016 in Lausanne, Finity leverages worldwide data to analyse what is happening in any industry, topic, or location and turns this data into content, including live visualisations and infographics. The company automatically identifies buying signals, key events, and other important triggers embedded within the analysed media. In addition, the company uses AI to automate digital content for marketing. To date, it analyses 500 million social media posts, 20 million news articles and monitors 50 million news sites and blogs daily. 

The MarTech company is also behind the platform Paper.li, an artificial intelligence platform that interprets texts, filters out what is of interest to the user to present content in an understandable form as a daily newspaper. Finity employs a multinational team of ten employees located in 5 countries, specialising in B2B and B2C content marketing products. The company was created when the two teams of like-minded people joined forces in 2016. One team had created Paper.li, a content marketing platform serving millions of users. The other team at Shore.li was developing social media marketing solutions for large companies.

To build on its success and growth, Finity has joined DemandScience, a global B2B data company. DemandScience’s accurate data and predictive insights enable sales and marketing professionals to identify, activate and convert the right buyers at the right time to achieve their growth goals.

DemandScience has opened its European headquarters in London, a strategic move that came with a series of acquisitions. “Europe is playing a significant role in our global business acceleration,” explained DemandScience Chair and CEO Peter Cannone. “The opening of our new European headquarters and the acquisition of Finity align with our expansion strategy – this is our seventh acquisition in eighteen months and the fourth European company we’ve integrated into our worldwide business in the past ten months.”

“Our acquisitions in the UK, Ireland, France and now Switzerland have strengthened our global first-party data strategy, deepened our intent aggregation and behavioural insights, and leveraged global content across a wider set of B2B verticals,” said Cannone. “This is enabling our worldwide customers across North America, EMEA and APAC to grow their businesses and fuel our success.”

“We are excited to be part of DemandScience and to leverage our IP and technology to further extend the company’s offerings. Our worldwide data analysis of industry and location content will enhance DemandScience’s intent and first-party buyer engagement insights,” said Finity Chief Product Officer, Nicolas Dengler. “We look forward to continuing our innovation for existing customers and expanding to many more as a global company.”

(Press release/RAN)