Moonchy harnesses the power of seeds for the menstrual cycle

Hormone changes influence nearly every aspect of life during the monthly menstrual cycle– mood, way of thinking, energy levels, appetite, social skills, metabolism, attractiveness, libido, among others. While each female experiences the cycle differently, they undergo four main phases: menstruation, the follicular phase, ovulation and the luteal phase, with each impacting the individual’s well-being – even causing uncomfortable symptoms.

Dedicated to creating awareness to help women hack their cycles, Alex Plaza established the startup Moonchy in 2022, based in Lachen, Canton Schwyz, to provide healthy snacks tailored for each phase in the cycle. For its products, the startup uses the seed cycling approach, which involves combining four seeds, such as flax, pumpkin, sunflower and sesame, to support the body in restoring and maintaining its natural balance at different cycle phases. This subsequently helps alleviate all symptoms related to hormonal imbalance.

Moonchy’s first products are chocolate bars designed to sync with the feminine cycle and support it. They contain the exact quantities of organic seeds needed daily to practice seed cycling. Moonchy Bars are best consumed during the follicular and luteal phases. For the soft launch, Moonchy produced around 5200 chocolate bars to validate the idea and find a product-market fit. The company fulfilled more than 400 orders obtained through different channels without a marketing budget. This phase was also crucial for gathering feedback to improve the product.

Moonchy has now entered the commercialisation phase with revamped products and enhanced recipes. Since the beginning of July 2023, Moonchy has been shipping to customers across Switzerland, with the first orders already being fulfilled. Anyone from Switzerland can order the products via the company’s online shop. The company will also start shipping across Europe upon completing the regulatory requirements.

To scale beyond chocolate bars, Moonchy plans to expand its product portfolio and bring the product to various retail stores, drug stores, organic products stores and beyond, as revealed by Alex.

(RAN)