Windsor.ai, a B2B Software and Service provider in the analytics and Extract, transform, and load (ETL) space, is celebrating a major milestone. The startup has doubled its customer base from 500 at the end of 2022 to 1000 by the end of July 2023. The driving force behind the rapid growth is the growing demand and supercharged Integrations.
Zurich-based startup Windsor.ai offers performance marketers and data engineers a data-driven software platform to connect and integrate all their platforms to widely used marketing tools. The startup’s connectors allow them to visualize the data in their tool of choice to support their advertising campaigns.
Over the past seven months, Windsor has seen constant growth, evinced by the growing number of customers. The customer base has grown to 1000 customers, doubling the figures from the previous year. The customers stem from 132 countries around the globe, mainly from the US, Europe and Asia. They are active in various sectors, however, the majority focus on analytics and data.
Behind the startup's are two key drivers: investing in their analytics capabilities, and continuous product development. “Windsor.ai's turbo-charged growth is not just luck – it's powered by listening to what customers need, said Matthias Kraaz, Chief operating Officer at Windsor to Startupticker.
The startup has rolled out over 20 new connectors, also known called bridges between data sources and data destinations. Think Facebook Ads, Google Ads, Google Analytics 4, LinkedIn Ads, Salesforce, TikTok Ads, Google Search Console, HubSpot, and over 50 more sources. Their existing connectors got a makeover, with several hours invested in improving performance so that users with 1000s of data source accounts can stream their data in no time.
The continuous acceleration of our growth rate underscores the significant market size and demand for data management. Our objective for this year is to sustain our robust growth trajectory and to at least double our current turnover. The importance of the US market is increasing for us, and we anticipate achieving faster growth here compared to other global regions." Niklas Kolster CEO.
Applause from the 1000th customer
Chris Kwok, Data Marketing Director at Omnicom Media Group Hong Kong, who became Windsor.ai’s 1000th customer expressed his contentment working with the startup, saying, "We are happy with Windsor.ai and excited to be part of their growth journey. Windsor.ai helps us to stream data from 1000s of accounts from various sources such as Facebook Ads, Google Ads, Twitter Ads, Campaign Manager 360 and many more sources.”
(RAN)
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