Swiss startup unveils Smart Ski Goggles in Vegas

While ski lifts have become faster and more comfortable, and mountain gear and equipment have evolved, a day of skiing still looks very much like it did in the past. “This is a huge yet outdated market, which would benefit from the integration of new technologies to revolutionize the world of snow sports and adapt it to a new generation of skiers who are adept at using smartphones and social networks” said Amber Gao, CEO of Ostloong Innovations.

After years of experience in the use and development of augmented reality systems in confined spaces, the start-up has succeeded in developing the OUTDOOR AR technology system, an augmented reality system that is deployed outdoors. Unmatched by anything else on the market, the Sirius smart goggles are unique in their combination of augmented reality with artificial intelligence, in addition to the classic functions of goggles.

Based on analysis and algorithms, the goggles provide the ability to place virtual objects (e.g., slalom posts) in the real world outside, while ensuring safety, for example by identifying danger zones. Ostloong Innovations is the first company to offer this combination of technologies to be used in snow sports. “Sirius’ multi-dimensional and immersive experience gives the wearer a new way of orienting oneself, moving and communicating in the open air. It offers safety and fun, increasing skiers' satisfaction”, adds Dimitri Charrière COO of Ostloong Innovations and former Professional Freestyle Skier.

"Technology is at the service of innovation. It allows us to imagine the products of tomorrow and to create them today. Our ambition is to modernize and reinvent people’s daily lives through the use of our OUTDOOR ARTM technology system. We are proud of our Sirius smart goggles, which are made possible thanks to the best current technologies and are destined to revolutionize the world of skiing and snowboarding," commented Amber Gao.

Available for sale in February 2023

Starting in February 2023, the Pro and Standard models of the Sirius smart goggles will be available for sale online with international shipping, as well as in select sports shops, priced between CHF 600 and CHF 1,000, depending on the model. Ostloong Innovations will be showcasing its novel first product at the CES Vegas Swisstech Pavilion in the Eureka Park startup zone from January 5th to 8th.

Find the full list of start-ups at the CES Swiss Pavilion in a separate article.

(PR - ES)