Bring! presented at Google I/O

Most of the time, your phone is in your pocket with the screen turned off. If you want to do anything with it, there's always those first few steps of getting it out and waking it up. Android Wear's new platform feature, always-on, allows you to stay in an app for as long as you need it. A good example is the Swiss shopping list app Bring! The app is presented in the video from the 9th minute onwards.