Former top manager from Tesla joins CARIFY

CARIFY operates the platform for car subscriptions in Switzerland with the highest number of vehicles. Founded in 2019 by Sergio Studer and Raffael Fiechter, the startup collaborates with Swiss garage groups to offer its customers cars of all brands in flexible all-inclusive monthly subscriptions.

Looking ahead, the company counts on the support of the newly welcomed member of its team; the automobile veteran Jochen Rudat. He has joined CARIFY taking on the role of Executive Board Advisor. Following his career at Daimler, Rudat joined Tesla where he led a ten-year career holding different positions with the most recent being Director, Central Europe, and he reported directly to Elon Musk. In addition to CARIFY, Rudat is an active member of the startup scene and founder of Electric Ventures though which he offers project-based sales, marketing and strategy advice, as well as Advisory Board mandates for selected e-mobility tech companies and their C-level or Founders. In Switzerland he is already supportung Piëch Automotive.

Jochen Rudat will dedicate one day per week

"We are very pleased to welcome Jochen to our team," say Sergio Studer and Raffael Fiechter, the founders of CARIFY. "The broad knowledge and great experience that Jochen Rudat brings, especially in the areas of electromobility and the development of modern sales structures, will be very valuable for the further growth of CARIFY and help us to successfully implement our future plans.” Contacted by Startupticker.ch Studer explains "Jochen Rudat will be actively involved in growing CARIFY by dedicating one day per week to execute his role.”

"CARIFY is a pioneer of modern and simple mobility with its offer. The car subscription model has a great future ahead of it and will also add tremendous value as cars become more electrified, accelerating the shift to new propulsion technologies. I see many parallels between Tesla and CARIFY. The consistent implementation of innovative ideas and the pursuit of constant improvement," says Jochen Rudat. "With a lot of power and verve, the two founders and their team have set up a company with huge future potential in a very short time and I'm looking forward to being part of the future journey.”

The young company's growth prospects are also believed in by the Swiss Economic Forum, which recently, and as the youngest company in history, awarded CARIFY the "SEF.High-Potential" quality label. The label is only awarded to young companies with a proven growth potential. The evaluation process is carried out by an interdisciplinary team of entrepreneurs and experts in three stages and is SQS-certified.