GetYourGuide: New design and attractive pictures

The content on the GetYourGuide portal is important for attracting visitors to the website but also for the conversion rate. The better the historic and sightseeing tours, sporting activities, museums, shows, and events are described the more visitors will book.

GetYourGuide lays considerable emphasis on the content. About a year ago the company launched its Photography Project, sending thousands of photographers around the world to begin documenting tours and activities. The goal of the project is to help activity providers make a great first impression, and ultimately get more bookings.

After collecting thousands of images, GetYourGuide uploaded the first batch of images this week. Customers will find official images for 105 tours, in 20 countries and 29 cities – all verified with a GetYourGuide watermark. With the watermark GetYourGuide confirms that these activities have been tried, tested and enjoyed by real customers.

Highlights of the first batch of images include:

• Hop-on Hop-off in Sydney
• Istanbul City Tour
• Hop-on Hop-off in Dublin
• Cliffs of Moher Tour

In a blog post the company comments: “This is a really big milestone for GetYourGuide as we continue to grow, and we couldn’t be happier with the outcome of the Photography Project’s first phase. Paired with GetYourGuide’s new re-design, this project is just another way we will showcase the brand values that are so important to us – that GetYourGuide is Personal, Trustworthy and Inspirational.”

GetYourGuide founded 2008 in Zurich has grown to be one of the world’s most successful online travel startups. Backed by leading VC investors Spark Capital, Highland Capital Partners, and PROfounders Capital, GetYourGuide has expanded into six global markets and opened offices in Berlin, Las Vegas, and Zurich. Awards and honors received include the Swiss ICT Award 2012, the 2011 De Vigier Prize, and the Swiss Venture Leaders award in 2010.