Health Yourself obtains fresh capital to fuel its growth ambitions

The rising healthcare costs continue to make headlines. Digital-health startup Health Yourself approaches this problem with a solution that will eliminate unnecessary doctor visits while making healthcare more accessible and efficient for both patients and providers. «Our goal is not only to make routine care more accessible for patients but also to make care processes more efficient to allow doctors and other care providers to focus on high-value activities,” says Health Yourself Co-Founder Anna Rosenkranz.

Founded in 2020, the startup developed a digital platform that offers routine healthcare services from the comfort of your home. Today, the startup provides laboratory testing from home, medication subscriptions, and personalised supplements. Its product portfolio includes lab tests from home, addressing routine health concerns from allergies to prevention, providing customised supplements and home delivery for subscription medications. Today, the startup serves more than 5,000 paying customers.

In the long run, the company aims to offer fully digital care journeys from testing to treatment by combining its services and integrating third-party solutions. To deliver their services, they focus on providing end customers with the required product infrastructure and then integrate with providers along the healthcare value chain, such as laboratories, doctor offices and pharmacies.

In addition to serving the B2C market, the startup has, since last year, expanded into the B2B market with projects with health insurance companies, telemedicine providers and pharmacies. Among their partners are the health insurance providers CSS and Sanitas, which cover part of the costs for customers with supplementary insurance. With its seed funding round closing, Health Yourself has strengthened its position to grow the business in both business and consumer segments. With a team of nine people, the startup has built its roadmap to include activities to enhance the product platform and expand service applications, mainly in B2B. One key expansion area will be launching an employee health benefits platform targeted towards SMEs.

Participants in the round include Startfeld Stiftung, business angels from SICTIC, MEDKAP and Business Angels Liechtenstein.

(RAN)
Photo: Health Yourself's founding team from left to right: Dr. Robert Döring, Anna Rosenkranz, Dirk Pieter Kruyswijk