42matters, founded in 2011 and headquartered in Zurich, is known for its high-quality data in the App Intelligence space. The company has been acquired by Similarweb, a global leader in digital intelligence with more than 1000 employees and publicly traded on the NYSE.
Similarweb analyses data for 100 million websites, 3 million brands, 4.7 million mobile apps, and 1 billion search terms in over 210 industries. 42matters has been a vital partner in Similarweb’s App Intelligence offering for 2 years, providing essential data that has helped app creators and owners gain a competitive edge.
Integrating 42matters’ advanced solutions across app store data, app engagement data, and mobile SDK data will significantly expand Similarweb’s app intelligence solution. The expanded app intelligence offering will provide enhanced insights for app owners into the performance of their own apps versus those of their competitors, as well as more comprehensive visibility of user engagement and technology stacks, empowering app owners to optimize their app distribution, marketing strategies and development roadmaps.
42matters’ app data covers 12 app store platforms, over 2.1 million publishers, 2,600+ SDKs, and more than 20 million apps. This acquisition immediately expands the Similarweb Data-as-a-Service (DaaS) catalog, creating new opportunities for customers to leverage and integrate Similarweb Digital Data into their operation and growth strategies.
Additionally, Similarweb will leverage the expertise and know-how of the 42matters team to innovate and expand its offerings. The inclusion of mobile SDK data, in particular, will allow Similarweb to offer deeper insights into app development and usage patterns. For example, app owners will have visibility into competitors’ tech stacks, such as the use of app SDKs for integration with specific advertising channels.
“We are excited to join forces with Similarweb, a company that shares our vision for the future of app intelligence,” 42matters CEO Andrea Girardello said. “Together, we will continue to innovate and provide unparalleled insights to our customers. We will leverage our unique datasets and Similarweb’s comprehensive digital intelligence platform, enhancing our ability to serve leading brands like Comcast, Criteo, Ogury, and many more. As part of the Similarweb team, we will continue to serve our existing customers, while helping them integrate app data with web data for a more complete picture of the digital world.”
42matters will continue to operate as 42matters, a Similarweb company. Financial terms of the acquisition were not disclosed.
(Press release / SK)
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