Avea, the provider of innovative premium longevity solutions has generated more than $180’000 in revenues within 24 hours of entering the Chinese market and $250’000 in one week. Thorough planning and tailoring the products to the customer fueled the positive launch.
By prioritising awareness, democratising longevity, and heavy investments in R&D and technology, Avea Life is positioning itself as a pioneer in the wellness industry. The company provides science-backed longevity solutions including the patent-pending Collagen Activator, developed in partnership with scientists from the ETH Zurich. The product has demonstrated unprecedented efficacy, exhibiting up to four times the effectiveness of regular collagen regarding activating the body’s own collagen production.
In a significant move to expand its global footprint, Avea has launched its operations on two major e-commerce platforms in China - T-mall (Alibaba) and Douyin (TikTok). In just 24 hours, the company’s sales amounted to over $180’000 and after one week, around 3000 units of its premium products were sold, resulting in $250’000 in sales.
The recipe for this fast-paced growth contains several aspects. Firstly, Duri Granziol, a co-founder with extensive experience in the Asia-Pacific region, has been instrumental in Avea’s expansion. After spending several months exploring potential sales channels, as well as specific marketing and communication strategies for China, he worked closely with local experts and partners to tailor Avea’s product offerings and marketing messages to the Chinese market.
“Collagen is already a well-known longevity product in China, and marine collagen is currently very trendy due to its bioavailability”, said Granziol. Focusing on its Collagen Activator, the company emphasized in its communication that its vegan and patented amino acid blend is even more bioavailable than marine collagen, offering a unique selling point in the market, as revealed by the company.
Secondly, the debut strategy in China was a departure from the company’s usual approach – selling via its website. Thriving in the Chinese market requires a different approach due to the importance of building trust with consumers. The company collaborated with a well-known beauty expert who conducted a three-hour live stream on the popular T-mall e-commerce platform. During the live stream, she explained and demonstrated the products, providing an interactive platform for potential customers to ask questions. This strategy allowed Avea to establish credibility and engage directly with its target audience in a way that was tailored to the unique characteristics of the population. Avea is still in the launch phase, selling via trusted experts who stream live sessions.
Growth in other markets has remained eminent. While the company remains discreet about specific revenue figures, it is on the cusp of achieving a double-digit million run rate.
Moving forward, Avea plans to continue its growth trajectory by focusing on promoting the benefits of its products on energy levels and overall wellness. The goal is to make healthy aging and longevity accessible to all, rather than being exclusive to a select group of affluent biohackers. Additionally, the company will continue to invest heavily in research and development and technology. This will enable them to offer more personalized products to their customers, further enhancing their user experience and satisfaction.
(RAN)
Please login or sign up to comment.
Commenting guidelines